Mingo Media provides flexible, expert support to accelerate your go-to-market enablement. Whether you need a one-time consult with actionable recommendations, a hands-on workshop, or ongoing fractional leadership, we tailor our approach to meet your goals.
Below are a few examples of how we typically engage with clients.
Rapid Assessment
10-15k
Objective: Identify GTM friction points and develop an actionable improvement plan.
This is a fast-paced, limited-engagement GTM Enablement audit, assessment, and action plan.
The process lasts 2-3 weeks, depending on the availability of people, data, and resources required to conduct a proper exploration and consultation. Engagement can be tailored to the client’s requirements.
Discuss the scope & objectives of the engagement. Outline the strategic approach and timeline.
Conduct Interviews and surveys. Peruse recordings and data. Shadow calls, meetings, and/or demos to understand the value proposition and the Go-to-Market process.
Gather data points and insights to identify trends and patterns that deviate from best practices.
Prioritize solutions, diagnose general level of effort, and categorize initiatives as low to high effort with respect to short- and long-term goals and resources. Map out not just what to do but HOW to do it.
Key Deliverables
Presales & Sales Effectiveness Review:
Evaluation of how well teams are qualifying leads, demoing, and closing deals.
Messaging & Positioning Audit:
Analysis of GTM consistency across customer-facing teams.
Tech Stack Utilization Report:
Identification of gaps in CRM, sales enablement, and analytics tools.
Pipeline & Forecast Accuracy Check:
Assessing sales data hygiene, lead conversion rates, and forecasting reliability.
GTM Enablement Scorecard & Prioritized Recommendations:
Structured roadmap identifying high-impact areas for improvement.
Requested Resources
- Sales call recordings, demo recordings, win/loss analysis
- CRM reports (lead conversion rates, sales cycle length, pipeline velocity)
- Enablement content usage data
Guided Execution
Retainer 5k/week
Objective: Provide ongoing guidance and support on implementing GTM enablement improvements to accelerate sales execution.
Typically a 4-8 week process or a 1-2 quarter fractional engagement. Timing depends on the availability of people, data, and resources. Engagement can be tailored to the client’s needs and requirements.
Key Deliverables
Presales Optimization:
Creation of structured demo frameworks, discovery methodologies, and competitive positioning training.
Sales Playbooks & Content Strategy:
Development of persona-based messaging, competitive battlecards, and storytelling techniques for better conversion.
GTM Process Improvements:
Implementation of scalable enablement programs for onboarding, coaching, and pipeline acceleration.
Sales Metrics & Performance Optimization:
Definition of KPIs and sales reporting frameworks for improved decision-making.
Growth Accelerator Sessions
Elevate Your Outreach, Offers, and Online Presence with These Guided Working Sessions.
These focused sessions will help you generate leads, sharpen your messaging, and grow your business with clarity and momentum.
Cost: $1100 – $5,000 per session
Duration: 2-5 hours per session
Pipeline Power‑Up
Generate More Leads • Sharpen Your Offer • Close More Deals
Discovery Deep Dive
Lead Gen Strategy Review
Offer Optimization
Action Plan & Quick Wins
Takeaways:
- Customized lead-generation roadmap
- Refined messaging & positioning
- Proven outreach templates (email, calls, etc.)
- Priority checklist for immediate action
Digital Presence Audit
Optimize Your Online Presence • Convert More Visitors • Build Trust
Digital Discovery
Website + Messaging Audit
Lead Magnet & Brand Review
Online Strategy Plan
Takeaways:
- Website SEO and messaging improvement checklist
- Optimized lead magnet blueprint
- Social media content calendar template
- Customized mini brand & messaging style guide
Who Should Book These Growth Accelerator Sessions?
- Solopreneurs, Small Business Owners, High-Growth Stage Companies.
- Anyone driving lead generation, marketing, or business growth.
These are one-time, high-impact sessions. No long-term contracts required.
Ideal as a standalone boost or a springboard to deeper coaching.
